TikTok is introducing a fresh option that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This move comes as the company announced that it now features more than 1 thousand million AI videos.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global release. This shift aligns with a increase in content created by AI, driven by recent content generation software.
AI Proliferation Online
Studies have shown that nearly 10% of the fastest-growing content creators on another major platform primarily display content made by AI. A considerable share of this content is deemed “AI slop”, a label for substandard, factory-style content that is often illogical or surreal.
Our research shows that a lot of users like content made with AI tools, from computer-generated images to science explainers, and we want to give people the power to adjust the amount of that, based on their own preferences,” commented a platform representative.
Volume and Proportions
The platform announced that there are presently over a billion videos on its network labeled as artificially created. In total, more than 100 million media items are added to the service every day, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Users will be capable of reduce or increase the volume of AI content they watch by accessing the content preference option in the platform and selecting “AI-generated content”. Other topics that can already be modified under the tool include politics, style, beauty, and dance.
AI Disclosure Rules
TikTok’s policies mandate creators to label lifelike AI-generated content, and it bans harmful AI impersonations of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be deleted under its terms of service.
Furthermore, the platform will from now on add an AI-generated watermark to content created with its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This step is designed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
The company is also introducing a two million dollar AI literacy fund for experts and organizations to create informative material about responsible artificial intelligence. This initiative will support educational bodies specializing in training coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, amid discussion over proposals to make redundant a large number of safety staff in Britain. TikTok is expected to eliminate a significant number of roles in its trust and safety team in London, with worker representatives and online safety experts expressing worry that humans are being replaced by machine-led review.
A company official stated that people-led review would continue to be important, but automated tools can safeguard staff by removing the most harmful content ahead of it is viewed by staff. The company announced a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”
